The T-shirt Evolution
With every generation movie stars have brought them. Rock stars are bits of them. And celebrities have stripped them. Anyone in Paris? The t-shirt has been the fashion essential for over 70 years and probably another 70 years and more. But how did he get here and what does the future hold? Origins – Call to Arms t-shirt Short SleevesThe humble origins can be traced back to the early 1930s. WWI European soldiers entrenched in mud wore the t-shirt as an undergarment. The advantages of light cotton underwear were quickly adopted by the United States military.
Since World War II the U.S. Army and the Navy has provided the t-shirt as standard issue. T-shirts were then covered and not wearing underwear casually.1950 's – Cult Movie Bad BoysWith the help of a sweating Brando in the 1951 film "A Streetcar Named Desire", and after a brooding James Dean in "Rebel Without a Cause "T-shirt had moved to mainstream youth culture. From the time Elvis had gyrated, the seed has been planted with adolescent rebellion and denim jeans t-shirt had become fashionable hot statement.
1960 's – From Beatniks VietnamThe at 60 were well known for social upheavals and political events. Many subcultures developed from Beatniks, Mods, Rockers eventually Hippy's. During the early 60s the Beatles had ignored the t-shirt that choose their clothes trademark. But since the late 60's the fog of the hippie generation had created the tie dyed t-shirt. Soaked in filling several buckets of colored dyes has become a symbol of the psychedelic era and possibly one of the worst fashion crimes of the century.
Other T-shirt styles were born including the ringer, muscle, V-neck Tank T-shirt. The invention of screen printing saw social and political slogans expressed on apparel especially for the anti-war sentiments of Vietnam.1970 's – Your Disco Needs YouRock emerged beating to death the Hippy's with their own sandals. The black t-shirt was now standard issue with printed logo stadium rock supergroups like Led Zeppelin, AC / DC and Pink Floyd. During the mid-70s, Surf apparel started appearing.
Niche brands such as surfing Lightning Bolt, Billabong, Rip Curl and Quiksilver would later become big corporations. Athletic giants Adidas, Puma, Reebok and Nike also gained prominence with their branded printed T-shirts, shoes and clothing. The decade was also known for his many classic t-shirt slogans, including a smiley face, "Sh * t Happens" and "I love NY" which would see a revival after 911. Fonz in sitcom Happy Days paid homage to Marlon Brando and Dean 20 years before by reintroducing the blank white tee.
In 1977, the Star Wars phenomenon had exploded. Star Wars t-shirts were all over the world for the tween. But for twenty-something was obviously hard. With movies like Saturday Night Fever and Thank God it's Friday the flared trousers and tight T-shirt has become the silhouette.1980 usual 70 's – Fashion beeps beepThe influence music has had an extremely fashionable in the 80s. New Romantic movement in the early '80s had passed on a simple tee, opting for a more extravagant look. Remember Flock of Seagulls? Spectrum before the punk movement was in full flight with black ripped tees, Doc Marten boots, piercing and lots and lots of hair gel.
By mid-'80s, the Japanese fashion influence had caught on. Designer Yohji Yamamoto and Issey Miyake had reinvented the t-shirt of a big cut large style kimono. Katherine Hamnett in 1984 took even more with the notable "Choose Life" print which was immediately embraced by Wham! in their video "Wake Me Up Before you Go Go". Not long after Frankie said "Relax" and The Smiths said "Meat Is Murder" regurgitating the political t-shirt.From oversized tee stemmed "Women's T-Shirt" which developed into neon and colours.
Springsteen glow days wore jeans and a t-shirt back to basics with rolled up macho sleeves during his Born in the USA phase. For the generation of MTV Armani took the t-shirt wearing high fashion tee under a jacket. Of course the jacket sleeves were rolled up ala Crockett and Tubbs Miami Vice style (parodied exceptionally in that Friends episode) .1990 's – Come As You tee AreSurf seen a renaissance launched by new brands Stussy and I was moved. Also adopted skaters T-shirt has become increasingly popular.
The Hypercolor t-shirt fashion, where the fabric changed color with heat was very popular. Nice if the wearer sweat big unsightly patches of the color change would occur around the
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